CI

Logo Type

Along with the symbol mark, logo type is an important basic element conveys the image of INNO Instrument. Each font is proportionally adjusted according to its shape, so you must not arbitrarily change the font’s type, thickness, and proportions of any letter.

Grid System

INNO Instrument was born with the combination of ‘Innovation’ to show our passion for ingenuity and ‘Instrument’ which is to represent our commitment to deliver the world’s best products. Emphasized the alphabet T symbolically expresses the corporate philosophy of innovation.

Logo type stems from the shape of Fusion splicer which is INNO Instrument’s representative product. Simple and straight fonts to expresses solid professional image. Combination of Logo and fonts creates global, dynamic and future oriented image.

Color System

Blue as the main color which symbolizes trust and functionality, it reflects the future of Inno Instrument.

Background Color Standard

When using background color, it is very important that symbol is clear and identifiable. Greater the contrast of the background, clearer the symbol gets.

Positive Logo is used when the brightness is lower than 30%, and Negative Logo is used when the brightness is higher than 30%.

Logo Size Standard

The symbol mark shall not be used when it is less than 20mm as stated above.

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